Genshin Impact revenue saw a massive 73% drop in February 2025, marking one of its biggest declines in recent years.
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| Genshin Impact Revenue Dropped in February 2025 - Report |
Genshin Impact, one of the most successful gacha games by HoYoverse, experienced a significant revenue drop in February 2025. Reports indicate that the game’s earnings fell from $99.4 million in January to $26.28 million in February, marking a sharp 73% decrease. This sudden decline has left players wondering what caused it and how it might affect the game’s future.
Why Did Genshin Impact Revenue Drop?
The massive decline in Genshin Impact revenue could be due to several factors:
- Less Exciting Character Banners – In January 2025, Genshin Impact introduced a 5-star Archon and another new character, which brought in huge player spending. However, in February, the 5.4 update featured Mizuki (a 5-star character) and a Sigewinne rerun. Neither character was considered a "must-have" in the meta, leading many players to skip spending their Primogems.
- No Major Events – January had the Lantern Rite Festival, a yearly event tied to Lunar New Year, which usually boosts revenue. February lacked a big event, meaning players had fewer reasons to spend.
- Player Fatigue & Competition – Many longtime players have already collected most of the characters they want. Meanwhile, other gacha games like Honkai: Star Rail and Zenless Zone Zero (both also from HoYoverse) are pulling away some of Genshin’s player base.
How Bad Was the Revenue Drop?
According to reports, Genshin Impact fell five spots in the top 10 highest-grossing gacha games for February 2025. Here’s how the rankings looked:
- Pokémon TCG Pocket
- Love and Deepspace
- Dragon Ball Z Dokkan Battle
- Honkai Star Rail
- Naruto Mobile
- Genshin Impact
- Monster Strike
- Zenless Zone Zero
- Fate/Grand Order
- Uma Musume: Pretty Derby
In January, Genshin was ranked much higher, but the revenue drop saw it fall behind other popular gacha games like Naruto Mobile and Monster Strike. Even Honkai: Star Rail, another HoYoverse title, stayed ahead in fourth place despite also experiencing a slight revenue drop.
Is This the First Time Genshin Revenue Has Dropped?
No, Genshin Impact has seen ups and downs in revenue before. Looking at the yearly earnings:
- 2020 – $400 million
- 2021 – $1.8 billion
- 2022 – $1.9 billion
- 2023 – $1.3 billion
- 2024 – $700 million
As seen in 2024, Genshin's revenue was already declining compared to previous years. This latest drop in 2025 suggests that the trend is continuing, and HoYoverse may need to make changes to keep the game profitable.
Well, while a revenue drop like this might sound concerning, Genshin Impact is still making millions and remains one of the top gacha games in the world. For now, fans will have to wait and see if March 2025 brings a turnaround or if Genshin Impact continues to see declining revenue.